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The Role of Marketing Knowledge Management in Enhancing Digital Financial Innovation in Commercial Banks
Rand Al-Dmour
,
Hani H. Al-dmour
,
Futon Alsfour
,
Noor Saifan
Jan 01, 2022
This study examines the role of marketing knowledge management (assets and capabilities) in enhancing digital financial innovation through the moderating role of employees' demographic characteristics (age, education...
Knowledge Management
Library and Information Science
Knowledge Management
Published by:
IGI Global